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Writing a TV Commercial Script

Sample Script for a Detergent Commercial

Photo: KAL VISUALS

TV script for a detergent commercial:


[Scene opens with a shot of a family's dirty laundry pile]


Voice Over (VO): Do you ever feel like no matter how many loads of laundry you do, the pile never seems to get smaller?


[Scene cuts to a shot of a mom sorting through the laundry pile, looking overwhelmed]


VO: Meet Sarah, a busy mom who's tired of fighting a never-ending battle against dirty clothes.


[Scene cuts to a shot of the mom pouring detergent into the washing machine]


VO: That's why she trusts [Brand Name] detergent to get the job done right.


[Scene cuts to a shot of the laundry coming out of the washing machine, looking freshly cleaned and bright]


VO: With its powerful formula, [Brand Name] removes even the toughest stains, leaving clothes looking and smelling fresh and clean.


[Scene cuts to a shot of the mom folding the clean laundry, looking happy and relieved]


VO: So go ahead, tackle that never-ending pile of laundry with [Brand Name].


[Scene closes with a shot of the detergent bottle and tagline, such as "Clean clothes, easy life with [Brand Name]" and the brand logo]


[Scene ends with a sound effect, such as a celebratory whoosh or a jingle]


Note: The brand name, tagline, and specific details can be adjusted as needed to fit your product and target audience.